Beats by Dr Dre: Market Research Internship Programme 2023

Beats by Dr Dre in collaboration with Paragon One invite matriculated undergraduate and graduate students to apply for internships.

The Branding Strategy & Business Analytics Remote Internship helps students learn branding strategy by analyzing consumer sentiment about Beats by Dre brand and its marketing campaigns.

About Beats by Dr Dre

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine.

Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment.

The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide.

Beats was acquired by Apple Inc. in July 2014.

Overview

This experiential learning program has been designed by Paragon One in collaboration with Beats by Dr. Dre to offer talented students an opportunity to develop and showcase their creative problem solving and critical thinking skills by working on real work projects.

This program is a collaboration with the Consumer Insights division at Beats. This division represents the voice of the consumers so that Beats can leverage their perspective to make informed decisions.

The three focus areas of this division are around identifying opportunities, optimizing, and monitoring performance.

Consumer Insights is a cross-functional division supporting the marketing, product, and channel teams globally throughout the business.

During the program, you will conduct a brand sentiment analysis to evaluate sentiment towards the brand and its communications.

Rolling start dates

The start date for this internship is rolling and students will be evaluated on a first come first serve basis. Applications will close when the internship is full.

This internship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.

Geographical eligibility

You will receive your start date with your acceptance letter. This remote internship will last 8 weeks

This internship is open to applicants all around the world.

Qualifications

• Ambitious undergraduate and graduate students with a strong interest in consumer marketing and branding.

• This program is perfect for students interested in learning about branding strategy, marketing, and consumer insights functions and how to collect data, analyze it and generate insights to help a well-known consumer brand position itself in the marketplace.